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Showing posts from December 6, 2009

How To Be An Advertising Pro in your own pee-break

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I just loitered across the most ludicrous piece of advertising copywriting since leaving the land of Truth Entertainingly Told.

In fact, I even made a video of me badly acting this $100-an-hour piece of unintentional Saturday Nite Live satire. Have a perve (3 Mb Quicktime movie) , as we say downunder.

For those ill-equipped with the technology to see my C-grade performance, I reproduce the copy below. Put on your best Platoon garb, grab a whistle, strap on your Smith & Wesson and read with the trepidation of someone about to pull a big fat trigger on some Donalds and Daisy's out minding their own business ...



As long as you're looking up, a little prayer couldn't hurt.

You called. Begged. Pleaded. You did whatever it took to get them back, and now there's a whistling of wings coming your way fast. Though it might be your last chance, it's the only one you'll need now you're loaded three-deep with new UltraShok TM. It's from Federal Premium, the worl…

I think I'm cooking Japanese I really think so: Nabe Hotpot @ Japan Society

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Pictured above: With author and Japanophile Harris Salat and his book "Japanese Hotpots: Comforting One-Pot Meals" - music to a busy bachelorette's ears
A month after returning from Japan, my obsession with it continues.
Not only did I spend a good 60 New York minutes (= 10 outer-borough minutes?) browsing a book about Geishas in Takashimaya, pleaded a Japanese friend to bring over some cute cat-shaped dust-collectors, trekked across town in driving rain to eat okonomiyaki at Otafuku, and indulged in a few other things I'd rather not mention ...  I invested $22 to attend the Japan Society Hotpot lecture.
I say "invested" because any casual Googling of the words 'japanese hotpot' or 'nabe' will reveal a ton of easy recipes and how-to you really don't have to pay for. Basically, cut up whatever you want, heat stock in a large casserole pot - preferably iron or clay - put the two together, and close the lid.
$22 would have bought me a pretty…

Meeting the Hopenhagen Ambassador on a Friday

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I'm just back from rolling out the recycled green carpet for David Kroodsma, the winning Huffington Post Hopenhagen Ambassador.

What's that all about? 'avaread ...